The Game Plan for Choosing the Right Property When Upgrading | Caline

Video description from @propertylimbrothers

In this episode of RE-Decoded, Caline Leong from PropertyLimBrothers shares a comprehensive five-plus-one step framework for choosing the right property when upgrading in Singapore. She explains the importance of choosing between own-stay and investment-focused properties and how to avoid common pitfalls like overcommitting to loans or selling too early due to poor planning.

Preparing the next move in real estate? Caline will address all the costly mistakes and upgrade fpurposefully. Watch the full breakdown and let us know—what's your top priority when it comes to choosing your next property?

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Melvin Lim and Adrian Lim started PropertyLimBrothers with an intention to market each property to its fullest potential for home sellers and to solve the core problem of the conventional brokerage method with the PLB Team Model, with reverse engineering to add immense value to consumers.

From humble beginnings as Singapore prison officers in 2004, co-founders Melvin and Adrian ventured into the real estate industry in 2007 as traditional agents. With the property industry getting increasingly competitive, they knew they had to be different. In 2017, they started the first video home tour in Singapore with a presenter show and tell format, and have never stopped since!

‘Til date, PLB has crafted more than 1,500 videos on our YouTube channel since its formation. In the last 3 years, 720 of them were Home Tour videos. We have also successfully sold 516 properties in the last 24 months and helped 110 Home Buyers purchase their dream homes in the year 2021. We target the right audience, positioning each property in its truest and best form.

Since 2017, we have grown together with our audience, our clients and the real estate market. Our team has grown from a mere two people working in a small office to 105 full-time colleagues working hand-in-hand to provide our PLB 7-man Team Model to our extensive clients through in-house Media Production, Digital Marketing, Social Media, Inside Sales Consulting, Research, Insights, and Client Support.

In 2022, PropertyLimBrothers ventured out on our own under PLB Realty. Our newly established realty arm will harness the power of our existing media company to offer property sales, digital marketing, branding, research, and analytics tools on our one-stop online platform.

The tagline #RealEstateWithIntegrity lies within the heart of the entire team, as only through glorifying God in work and business, will our daily hustle be meaningful.

#LoveYourNeighbour as thy self is a commandment that should be innate for our marketplace. Naturally, excellence follows through this, while treating clients with love, integrity and care.

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